It’s a “blogiversary”!
To celebrate, we decided to redo our Israeli Garlic Chicken with new and improved photos. We’re also going to share some top lessons and moments since we first started the blog.
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Here are the top 5 lessons since Almost Kosher’s very first post:
#5: SEO matters
In the beginning, I wasn’t sure where this blog would take me. It was started first as a way to better connect with Judaism through my passion for food. Therefore, I didn’t focus much on things like SEO (Search Engine Optimization). Since installing Yoast, our search engine traffic has increased by 37%! We’ve spent time learning how keywords work and how to make our posts more readable.
#4: Start out small
We started out with a free theme and a “logo” I created using Word. Our early days were spent looking like this:
The color scheme has stuck, as well as our byline. But soon after I started getting our photos accepted onto Foodgawker, I realized our site did not compare to our new peers’. On my second most popular post to date, I rolled out the new logo and theme you see today. I still designed the logo myself, but this time using photoshop and a few tools online.
#3: Food bloggers should get on Foodgawker
Until this month, our most popular post to date was Slow Cooker Chicken Tandoori. It made the top most favorited and gawked lists on Foodgawker for almost a month. Foodgawker has accounted for more than 30% of our referrals and can be attributed as our inspiration to learn to take better food photography. While we’ve had 50 of our submissions declined and only 22 acceptances, those acceptances come much easier than they did in the beginning.
#2: People eat with their eyes first
Which means if you can’t capture their appetites first with your photography, you probably won’t capture them with your words either. So focus your efforts on learning how to really capture your subject with your camera first, then work on your writing voice.
#1: Natural is always better
We mean natural lighting. Besides learning how to stage and compose a shot, our first breakthrough in our photography came with longer daylight hours. The average household light casts unnatural and harsh light on food and just simply dulls your photos. Sunlight is preferable, but isn’t always available, so we opted to buy an inexpensive lighting kit to compensate during the winter months. Pictures speak louder than words, so take a look at this comparison:
Milestones & Stats
- Our most viewed post to date is our 72-hour sous vide short ribs. Over 90% of the traffic to this post is because this recipe got featured TWICE on national women’s interest websites: first, on Brit + Co and, most recently, on PureWow.
- The top search keywords leading to our blog have been sous vide related: “72 hour ribs,” “Kosher sous vide,” and “sous vide chicken breast” make up the top three.
- Our most popular Foodgawker post has been Slow Cooker Chicken Tandoori with over 600 views which also makes up our second most viewed post.
Remaking our favorite recipe: Israeli Garlic Chicken
Our first recipe suffered from amateurish photography, despite being our favorite. Neither one of us knew what we were doing when it came to photographing food. So for this post, we decided to redo it. We kept the recipe the same but refreshed it with new photos: